Oh dear RIM. What even happened to you?
Oliver Haslam writes at Redmond Pie:
“I actually feel sorry for RIM. Only a little bit though. Suffering the fall from grace that RIM clearly has over the last two years cannot be easy for a company which once owned the business market, as well as the lucrative younger market across Europe. But look at the company now. Less than five years since the iPhone was introduced and RIM finds itself struggling to stay relevant in a world which is full of iPhones, Android phone and the newcomer, Windows Phone, err, phones.”
This is exactly the problem. The reason they’re struggling so much is because they have hardly changed while others were adapting to the new market landscape. Even Nokia, who sat complacently on their throne of dumbphones, have had to invoke radical changes in their business strategy. Nokia’s part in Meego is gone and the Nokia-WP7 era is being been ushered in. RIM seriously needs to reassess what they are doing.
Blackberry 10/X in 2013? Are you serious?! It’s a step in the right direction alright but at this point it’s not likely to save them. If RIM had launched BBX in 2010 then they may have had some hope.
Too little too late.
